Introduction: Shape the Future of Digital Advertising with Paytm Paytm, India’s leading mobile payments and financial services distribution company, is actively hiring for the role of Business Analyst – Paytm Ads. Paytm Ads is a massive digital advertising platform that enables brands to reach over 350 million users across the Paytm ecosystem. By leveraging transaction signals and behavioral insights, this platform allows advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns. This role (operating at a Senior Manager – Product Analytics capacity) focuses on driving data-led decision-making and optimizing product performance.
Understanding the Role: What Does a Business Analyst Do at Paytm Ads? This position works closely with Product, Data Engineering, Sales, and Operations teams to translate complex data into actionable insights.
Your core day-to-day responsibilities will include:
- Data Visualization & Reporting: Building and maintaining automated dashboards and Business Intelligence (BI) reports for key product and revenue metrics.
- Advanced Data Analysis: Writing complex SQL queries to analyze large datasets, product usage funnels, retention rates, and feature adoption.
- Experimentation & Optimization: Conducting A/B testing, segmentation, and cohort analysis to measure campaign impact.
- Marketing Metrics Tracking: Tracking and optimizing critical digital marketing performance metrics such as Customer Acquisition Cost (CAC), Return on Investment (ROI), Click-Through Rate (CTR), and overall conversions.
Eligibility Criteria & Required Skills
- Educational Qualifications: A B.E. or B.Tech degree from a reputed engineering institute.
- Experience Level: Open to freshers and experienced candidates with backgrounds in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics.
- Core Technical Skills: Strong expertise in SQL for large-scale data analysis, and proficiency in BI tools like Superset, Tableau, Power BI, or Looker.
- Domain Knowledge: Solid understanding of product analytics, marketing funnels, and familiarity with ad platforms like Google Ads and Meta Ads Manager. (Experience in AdTech/MarTech ecosystems is highly preferred).
Resume Tips: How to Stand Out for the Paytm ATS To bypass the Applicant Tracking System (ATS), ensure your resume heavily features keywords like Product Analytics, A/B Testing, Cohort Analysis, SQL, Tableau, and CAC/ROI tracking. If you have academic or professional projects involving AdTech, digital marketing, or funnel optimization, highlight them prominently to align with the core requirements of the Paytm Ads division.
📌 Official Application Link: Paytm Official Application Portal
Paytm Recruitment 2026: Business Analyst (Paytm Ads) | Noida
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